Tasting Room Manager - Penner Ash Wine Cellars

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Newberg, OR, United States

Penner-Ash is looking for a passionate self-starter with a Willamette Valley network in place to lead our Tasting Room team.  Successful candidates will posses strong relationship building skills, a proven track record for meeting sales goals, and experience with marketing premium wine.

The Tasting Room Manager provides proactive management of all aspects of Tasting Room operations, working to develop a team that passionately promotes the winery brand and creates a memorable luxury guest experience for every consumer.  Establishes and effectively maintains high standards of performance in all areas, including but not limited to:  customer service and experiences, meeting/exceeding sales and budget goals, management of winery hospitality events, visual presentation of the tasting room consistent with the brand image and ensuring on-going training and development of key personnel.



Successfully manages all aspects of tasting room operations: sales plans and initiatives, customer service, inventory accuracy, cash reconciliation, shipping orders, profitability, operating expenses and staff hiring, training and development, local hospitality events.

Provides clear, on-going communication to subordinates through consistent and timely direction, establishing specific and clearly communicated performance goals and delivering meaningful annual performance reviews.

Develops and maintains a consistent, reliable means of monitoring tasting room performance through delivery of monthly sales and referral reports. Monitors sales trends and budget, adjusting business strategies as needed to meet target revenue and profitability goals.

Promotes the winery brand and develops solid client base of top tier collectors by regularly planning and executing business development events and outreach strategies.

Evaluates effectiveness of programs by performing periodic reviews and auditing customer feedback on a regular basis. Implement changes as needed to reach plan and objectives.

Coaches and develops associates so they represent the highest level of expertise available in the wine industry with an emphasis on customer service, wine education and gracious hospitality.

Executes hospitality events and visitor programs in a manner that is well organized, within budget and consistent with marketing direction on brand image.

Participates with DTC Vice President and Brand Marketing in quarterly budget planning/reviewing process to establish case volume and revenue sales targets.

In cooperation with DTC Vice President and Brand Marketing, provides ideas and support toward the development of retail advertising and annual promotional plans.

Possess commanding knowledge of POS system, including ability to effectively perform opening and closing procedures.

Works with DTC Vice President to ensure that all staff are updated with all current wine and marketplace information including distributor information, market wine pricing and new release timing.

Supports trade hospitality events as needed.

Works with DTC Vice President to create a tasting experience that exceeds luxury based expectations.

Other duties as assigned.



Essential Skills, Experience, and Education:

Ability to work and manage multiple priorities in a fast-paced, dynamic environment while maintaining a high level of detail orientation.

Must have a deep industry network with business development experience.

Possesses strong customer service orientation, tact and diplomacy.

Must have strong initiative and work ethic and influence subordinates in same.

Proven leadership skills and management skills; can effectively manage a diverse staff to exceptional performance.

Travel as needed to support the brand on a DTC level away from the estate.

Possesses strong computer savvy including MS Word and Excel proficiency.

Skilled in utilizing POS software and J.D. Edwards software.

Knowledge of merchandising wine and non wine items is required.

Three to five years prior relevant retail, sales, tasting room management experience.

College course work, degree and/or equivalent experience in business/retail management and hospitality preferred.

Flexible, effective with diverse cliental, professional at all times.

Must be fluent in English.


Physical Requirements: 

Ability to routinely lift and move 50 pounds.

Ability to stand and sit for long periods of time.

Ability to work flexible hours including evenings and weekends.

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