Marketing Manager - The Spire Collection

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Job Category: 
425 Aviation


Develop and execute the annual strategic brand plan with efficiency and effectiveness to deliver the brand vision and key brand and business objectives across the three channels (3-Tier, DTC & International) at the highest level of luxury. Recommend future strategic initiatives and endeavors to address market opportunities and maximize the business at the top level of the wine world.  A key responsibility of the position is to manage the effectiveness of the brand team by maintaining a high degree of motivation, setting clear goals and milestones, and assisting with the prioritization of key initiatives.

Key Roles & Responsibilities

  • The development and execution of the annual and long-term strategic plans
  • Manage annual sales forecasts and planning by channel, including global allocations by item, inventory management, and trend analysis
  • Manage all packaging development and execution
  • Effective management and establishing cross-functional relationships across the brand team (e.g. Marketing Coordinator, PR Manager, Direct to Consumer (DTC) team & Creative Designers) output and development
  • Frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives
  • Align with sales and deliver against key opportunities
  • Create, manage and maintain key strategic luxury partnerships both domestically and internationally
  • Manage all strategy and planning with support teams for in-market activity including winemaker and spokesperson market work
  • Travel to both domestic and international markets as needed
  • Act as brand ambassador and host at events, wine dinners, trade events, distributor presentations and account visits both domestically and internationally
  • Analyze trends and recommend changes in courses of action where necessary
  • Communicating brand positioning, key selling points, programs and new initiatives to DTC, International & 3 Tier support teams
  • Manage relationships/programs with trade organizations
  • Reinforce selling messages & brand strategies between various departments:
    • Mid and long term volume planning to ensure accurate production volumes, liaising with winemaking and General Managers
    • Liaise with PR, International, 3 Tier and DTC to manage efficient execution of brand initiatives and develop strategies and ideas for programs, luxury materials, email blasts, events, etc.

Experience & Skills Required

  • College degree (marketing or related field strongly preferred), MBA a plus
  • 5-10 years minimum previous wine marketing experience (luxury brand experience required)
  • Robust and consistent track record of successful brand growth
  • Strong wine knowledge and appreciation
  • Team leadership experience
  • International experience a plus
  • Previous P&L management experience
  • Track record of creative program development and execution
  • Understanding of the 3-tiered distribution system
  • Understanding of global wine market
  • Ability to host wine events, dinners and educational programs to a dynamic range of audiences.
  • Advanced analytical skills
  • Ability to interpret market data (internal sales, demographics, consumer attitudes, usage occasions) recognizing marketplace opportunities. Advanced understanding of various pricing strategies across multiple markets and channels
  • Advanced presentation development and delivery experience
  • Strong writing and editing, copywriting experience a plus
  • Time management & prioritization
  • Strong understanding of wine production
  • Strong understanding of product engineering (COGS, etc.)
  • Advanced understanding of social networking
  • Advanced program understanding (Excel, PowerPoint, Word, etc.)
  • Previous hospitality/DTC experience a plus

Pre-requisite Core Competencies

  • Business acumen
  • Ability to work well in teams
  • High sense of urgency
  • Flexibility
  • Drive for results
  • Ability to travel globally comfortably
  • Sophisticated and elegant presentation style
  • Creativity
  • Managing vision and purpose
  • Strategic agility
  • Ability to deal with ambiguity
  • Strong communication skills
  • Time management
  • Trust & Integrity
  • Personal accountability for success

Additional Core Skills & Competencies Practiced in Role

  • Enhancement of brand identity & luxury cues
  • Brand repositioning and renovation (where applicable)
  • Advanced financial analysis and comprehension
  • Advanced consumer marketing principles and theory
  • Advertising and communications planning and creative development
  • Re-enforced knowledge of fine wines

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