Associate Digital Marketing Manager

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Associate Digital Marketing Manager

We are seeking a motivated candidate to join the dynamic Digital Marketing team at Jackson Family Wines. We are looking for an Associate Digital Marketing Manager to develop, implement, track and optimize our digital marketing strategies across all digital channels. This position will report to the Digital Marketing Director and support brands within the company’s fine wine portfolio, including Freemark Abbey and Copain.

Essential Job Functions:

  • Plan and execute all digital marketing – including SEO/SEM, social media and paid advertising – strategies and campaigns across assigned brands
  • Plan, execute, and optimize digital advertising campaigns using platforms such as Facebook Ads Manager, Google, etc. based on goals and budget
  • Assist in the day-to-day management of assigned social media channels across a variety of platforms
  • Foster the brand aesthetic throughout all digital touchpoints: tone of voice, look and feel, target audience
  • Manage regular post promotion and optimize targets/ad creative as needed
  • Lead content creations for digital channels: photos, infographics, videos, blog posts
  • Facilitate development of on-going digital content calendars including scheduling and publishing
  • Ensures all content is optimized for search, user experience, and intended goals (awareness, engagement, conversion) across all channels of content
  • Coordinate and correspond with brand and business partners – marketing, PR, DTC, sales, etc.
  • Leverage data and insights to make recommendations and optimize digital strategy and tactics
  • Stay current on social media trends, 3rd party tools and best practices
  • Project management: develop project timelines, coordinated with relevant departments, agencies and vendors to ensure success
  • Work with PR team to optimize influencer relationships and third-party content
  • Develop and manage content/copy across multiple wine businesses
  • CMS updates, including product pages
  • Support website redesigns and launches
  • Create reports via analytics data— both detailed and executive-level – on an ad-hoc basis

Background Required

  • Bachelor’s Degree or equivalent work experience
  • 3-5 years social media/digital marketing experience
  • Understanding of wine industry – how it’s made, marketed, and sold (DTC, 3-tier, e-commerce, etc.)
  • Willingness to stay current and ability to adapt quickly to advancements in new technology and evolving platform requirements
  • Creative and innovative thinker with an analytical mindset, ability to understand how to apply data and insights to strategy to help drive results and identify opportunities
  • Strong and consistent track record of driving business results
  • Professional experience managing social media platforms for a business, including paid promotion
  • Professional experience managing digital marketing campaigns across multiple channels
  • Can multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail
  • Working knowledge of digital metrics/KPIs across all stages of the customer journey
  • Software skills: MS Office suite, Adobe Photoshop, PowerBI, Salesforce Marketing Cloud, Google Ad Suite
  • Graphic design skills and experience with Adobe Suite (InDesign, Photoshop, etc.), photography and styling a big plus
  • Understanding of SEO copywriting best practices
  • Understanding of web analytics and tracking
  • Has a willingness and excitement to learn, especially about emerging technologies
  • Results-driven self-starter with sense of urgency
  • Visual content creation experience (images, infographics, video) preferred
  • Creative problem-solver
  • Effective in ambiguous situations and entrepreneurial environments
  • A good collaborator, with strong interpersonal and communication skills
  • Strong integrity, takes pride in work, is confident, friendly, motivated and driven
  • Not afraid to roll-up your sleeves
  • Passionate about wine
  • Sense of humor, likes to have fun

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