Associate Brand Manager – La Crema

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Associate Brand Manager –La Crema

We are seeking a motivated and high-achieving Associate Brand Manager candidate to join the dynamic La Crema Brand Marketing team at Jackson Family Wines.  The Associate Brand Manager position is an important leadership role that partners with the Brand Manager to develop and execute the business and marketing strategies for a collection of wineries.

Essential Job Functions:

  • Partner with Brand Manager to develop long-term and annual business and marketing plan
  • Develop and execute consumer-facing marketing campaigns, utilizing research and insights to drive brand strategy
  • Lead creative development and execution of packaging and consumer/trade materials
  • Analyze business and provide actionable insights as to what is driving performance.  Make recommendations based on analysis.
  • Manage components of the P&L: Marketing budget, sales forecast, COGS
  • Develop and define brand projects and manage through completion
    Partner with Sales to develop effective trade tools to drive distribution and velocity
  • Track, analyze and report on monthly business results
  • Partner with winemaking to develop and launch new products
  • Lead cross-functional teams
  • Identify and recommend business-building initiatives to senior management
  • Coach and develop team members


Background Required:

  • Bachelor’s Degree in business, marketing, finance or related; MBA preferred
  • 4-6 years of CPG or Beverage Brand Management, agency, or consulting experience
  • Strong affinity for wine; Wine education and/or experience preferred
  • Strong and consistent track record of driving business results
  • Previous P&L management experience
  • Project management and development experience
  • Strategic Planning knowledge
  • Track record of creative program development and execution
  • Demonstrated ability to effectively lead and build team relationships
  • Ability to manage multiple projects with executional excellence
  • Advanced understanding of various pricing strategies across multiple markets and channels
  • Digital and Social Networking competence
  • Ability to create, identify and leverage consumer insights (IRI, internal sales, demographics, consumer attitudes, usage)
  • Strong PC skills (Excel, PowerPoint, Word)

Other Essential Abilities and Skills:

  • Results driven self-starter with sense of urgency
  • Analytical skills
  • Thought and People Leadership
  • Personable and able to Influence others
  • Brand focused with long-term vision
  • Creative problem-solver
  • Effective in ambiguous situations and entrepreneurial environments
  • Strong communication skills (written, verbal, presentations)
  • High integrity
  • Not afraid to roll-up your sleeves
  • Sense of humor, likes to have fun


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