Associate Brand Manager

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Job Category: 
Location: 
Santa Rosa, CA, United States

We are seeking a motivated and high-achieving Associate Brand Manager candidate to join the dynamic Marketing team that supports La Crema and other brands within the Classics Portfolio at Jackson Family Wines.  The Associate Brand Manager position is an important leadership role that partners with the Brand manager to develop and execute the business and marketing strategies for a collection of wineries.

Essential Job Functions: 

  • Partner with Brand Manager to develop long-term and annual business and marketing plan
  • Analyze business and provide actionable insights as to what is driving performance. Make recommendations based on analysis.
  • Manage components of the P&L: Marketing budget, sales forecast, COGS
  • Develop and define brand projects and manage through completion
  • Partner with Sales to develop effective trade tools to drive distribution and velocity
  • Lead creative development and execution of packaging and consumer/trade materials
  • Track, analyze and report on monthly business results
  • Partner with winemaking to develop and launch new products
  • Lead cross-functional teams
  • Identify and recommend business-building initiatives to senior management
  • Coach and develop team members

 

Background Required: 

  • Bachelor’s Degree in business, marketing, finance or related; MBA preferred
  • 4-6 years of CPG or Beverage Brand Management or consulting experience
  • Strong and consistent track record of driving business results
  • Previous P&L management experience
  • Project management and development experience
  • Strategic Planning knowledge
  • Track record of creative program development and execution
  • Demonstrated ability to effectively lead and build team relationships
  • Ability to manage multiple projects with executional excellence
  • Advanced understanding of various pricing strategies across multiple markets and channels
  • Digital and Social Networking competence
  • Ability to create, identify and leverage consumer insights (IRI, internal sales, demographics, consumer attitudes, usage)
  • Strong PC skills (Excel, PowerPoint, Word)

Other Essential Abilities and Skills:

  • Results driven self-starter with sense of urgency
  • Analytical skills
  • Thought and People Leadership
  • Personable and able to Influence others
  • Creative problem-solver
  • Effective in ambiguous situations and entrepreneurial environments
  • Strong communication skills (written, verbal, presentations)
  • High integrity
  • Not afraid to roll-up your sleeves
  • Sense of humor, likes to have fun

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