Associate Brand Manager - International

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Santa Rosa, CA, United States

The main mission of the Associate Brand Manager (ABM) at Jackson Family Wines (JFW) is to contribute to and execute the key initiatives outlined in the annual strategic brand plan.  Additionally, the ABM may be asked to assist the Brand Manager with the execution of key projects that may arise outside of the brand plan.  The ABM will also be the lead on all packaging and production issues including the label approval process and pre-bottling tastings.  The ABM is the first point of contact for sales requests. The ABM is expected to develop strong relationships with the teams from each property and in-depth understanding the estates and wines.


Essential Functions/Duties:

Execution of Trade and Consumer Programs

  • Sales contact for in-market promotions, supply and demand issues, etc.
  • Marketing budget management,
  • Program management with little or no direction
  • Point Of Sale (POS) generation, quality control and analysis of ROI
  • POS fulfillment and inventory management
  • Analysis of ROI for all programs and recommendations to continue, stop or adjust
  • Auditing and updating of website content
  • Ensure that legal approval is secured for all programs
  • Update and maintain 360* marketing calendars
  • Management and communication of incentive programs and sales contests
  • Provide support to Digital Communications for the maintenance and content of websites and social media sites (, Facebook, Twitter, You Tube, Blogs, etc.)
  • Writing of WIS, POS, label copy, various materials
  • Assist with the execution of global consumer and trade events
  • Oversee planning and execution of VIP trade visits, incentive and education trips
  • Manage special projects including partner relationships
  • Customer relationship management and communication
  • Vendor management and negotiation
  • Assist in product photo shoots
  • Manage advertising insertion orders
  • Send samples as needed to events, media, etc.
  • Manage all administrative tasks related to brand portfolio


Supply & Demand Management

  • Logistics management and product availability (MIP to bottle)
  • Manage the marketing aspects of the Label Approval process
  • Work with design to ensure accurate label information
  • Write all PCF forms for new products and packaging changes
  • Manage the packaging meetings
  • Manage logistics for new tiers, new packages or brand launches
  • Update and maintain vintage release calendar


Brand Plan Development Support & Analysis

  • Process Pricing Change Forms and ensure state compliance
  • Support of the QBR process for volume forecasting, inputting into Adaptive, etc.
  • Trend analysis, prediction, and ability to recommend changes in courses of action
  • Assist with plan content development, ideation, etc.
  • Assist with the formatting of the plan, ensuring accuracy and consistency throughout the plan


Job Requirements

Essential Skills, Experience, and Education

  • College degree (marketing or related field preferred); MBA preferred
  • 2-3 years of previous wine, CPG marketing or sales experience
  • Strong track record of successful program results
  • Good wine knowledge and appreciation
  • Field sales or distributor experience preferred
  • Project management experience with little or no direction required from upper management
  • Strong analytical & reporting skills
  • Budget management
  • High levels of analysis and reporting
  • Advanced presentation development and delivery
  • Strong writing and editing
  • Effective time management & prioritization
  • Vendor management & negotiation
  • Social networking skills (Facebook, Twitter, YouTube, etc.)
  • Detailed understanding of wine production & appreciation
  • Advanced understanding of the 3-tiered distribution system
  • Strong comprehension and experience with multiple market and channel dynamics
  • Advanced program understanding (Excel, Powerpoint, word, etc.)
  • Basic P&L understanding
  • POS development
  • Creative skills – ability to direct designers and Creative Services Team


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